Parenting Magazines Give Little Attention to Sun Protection

Two popular U.S. parenting magazines give little attention in terms of articles or advertisements to preventing skin cancer risk, according to a study published in the April issue of the U.S. Centers for Disease Control and Prevention’sPreventing Chronic Disease.
Corey H. Basch, Ed.D., M.P.H., from William Paterson University in Wayne, N.J., and colleagues assessed a sample of issues of two popular parenting magazines published in the spring and summer during an 11-year period to describe the prevalence of articles and advertisements related to skin cancer prevention. A total of 2,594 articles were reviewed, and 6,307 advertisements were observed.
The researchers found that 2.2 percent of the articles were related to skin and 19.6 percent were related to health. Nearly half (42.1 percent) of the skin-related articles focused on sun protection. The topics covered in health-related articles ranged from fitness to emotional and behavioral issues. The frequency and percentage of skin and health articles did not change substantially over time. With respect to advertisements, 78.1 percent pertained to topics that were unrelated to health. Of the remaining advertisements, 8.5 percent focused on skin products, 81.8 percent of which were for skin products without sun protection factor. About 1 percent of the total advertisements were

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