The tan is fading from fashion.
A coppertone complexion — achieved the fake way, through lotions, sprays and powders — isn’t looking so fresh this summer season, as young, fair-skinned stars like Taylor Swift, Emma Stone and Jessica Chastain go beyond the beauty pale and embrace their natural, peaches-and-cream peaux.
Their fans are following suit. Sales of self-tanners dipped 2.1% during the year ending in March, according the NPD Group, a market research firm. “When you look at who’s in the (celebrity) forefront, I just don’t see a lot of this sun-kissed beauty type thing coming out,” says NPD beauty industry analyst Karen Grant.
“As much as most women say we’re not influenced by celebrity, we totally are,” Grant says. “We see what’s being popularized in the media. It just starts to permeate into our psyche that this is acceptable, that pale is cool.”
The dangers of a UV-generated glow are long known, of course (earlier this month, the Food and Drug Administration proposed stricter rules for tanning beds). But now J.Crew catalog models are eschewing ersatz caramel color. Likewise runway models. A pair of winter-white stems sprouting from a set of
Read the rest of this article on USA Today: The Hollywood Tan Loses its Luster
